How We Got Started
Back in 2016, I found myself at a great job, pursuing my own creative projects, and working like crazy. I’d work long hours, and my focus would inevitably drop to zero. I’d run to the company snack drawer, but the only available options were packed with sugar or unnecessary protein. I realized what I really needed was a natural snack to help me focused and energized, without the jitters or crash than accompanied coffee or energy drinks. So I set out to create one myself.
I got together with my friends Isaac, Adi, and Alex (who became my co-founders) and together we set off to create what would become TeaSquares. We realized that tea contains an energizing combination of naturally occurring caffeine and l-theanine, an amino acid that helps regulate the absorption of caffeine and reduce stress. By infusing our snack bars with organic tea, we created a caffeinated energy snack that tastes good and keeps you focused.
Our team loves to create products that enhance people’s lives, while helping to mentor and teach others along the way. We launched a fellowship program to hire young adults and train them in business, marketing, and sales. For me, it’s about building products that better our neighbors’ lives—and empowering others to do the same.